DEVELOPMENT OF THE CORPORATE CULTURE IS PROBABLY THE BIGGEST STRATEGIC CHALLENGE
The structural background work is done: The organisational structure is fit for the future, the processes have been optimised and state-of-the-art systems are in place.
However, this is not sufficient for strategic objectives such as “digitisation”, “innovation” or even “new business models”.
The corporate culture must be made future-proof, which means conducting dialogues to check the behavioural patterns of all relevant team combinations. Changes can then be made to ensure maximum alignment with a specific, overarching objective.