Why culture?


The structural background work is done: The organisational structure is fit for the future, the processes have been optimised and state-of-the-art systems are in place.

However, this is not sufficient for strategic objectives such as “digitisation”, “innovation” or even “new business models”.

The corporate culture must be made future-proof, which means conducting dialogues to check the behavioural patterns of all relevant team combinations. Changes can then be made to ensure maximum alignment with a specific, overarching objective.

The solution.


A cultural change requires time and space for joint dialogue. This may be feasible for individual teams, but achieving synchronisation throughout the company seems impossible. Consequently, new guidelines are often communicated in the form of campaigns, but with no real changes taking place.

The Culturizer® can be used to guide the entire company through a dialogue-oriented development process. This results in more efficient, more targeted individual workshops. It also enables comparisons across teams.

Culturizer im Einsatz. Unternehmenskultur lässt sich bewerten und planen

The people

Dr. Georg Wolfgang ist Founder und Geschäftsführer des Culturizer.

“The Culturizer® is the future of cultural activities.”


CEO of Culturizer GmbH

Lorenz Forchhammer ist Teil des Culturizer Team.

“The Culturizer® provides me and the consultants at ComTeam unique new options for individual workshops and, in particular, for major cultural projects.”


Senior Partner at ComTeam AG

Ralph Suda ist Teil des Culturizer Team.

“Awareness of the own culture and the permanent work on it is a prerequisite for the sustainable economic success of companies.”


Team Culturizer GmbH

Dr. Janina Mundt ist Teil des Culturizer Team.

“Research shows that cultural work is successful, if it involves everyone in the company and is implemented in small steps – that’s exactly what we do with the Culturizer®.”


Team Culturizer GmbH

Katharina Sterr ist Teil des Culturizer Team.

“We combine a proven and validated approach with the benefits of digital web-apps for the most innovative tools in cultural development.”


Team Culturizer GmbH

Experience meets vision.

ComTeam has been active in the field of corporate culture for decades and has its own models and procedural concepts. This experience forms the basis of the Culturizer®.

The cultural profile indicator, the model used to analyse corporate cultures, was established several decades ago and has since been continuously enhanced using the experience gained from hundreds of workshops. The analogue procedure is the precursor to the Culturizer®. Over 700 internal and external consultants have purchased a licence for this, and have used the tool successfully themselves.

Learn more about ComTeam here.

“Your system is a great way to convey core messages and also helps ‘non-experts’ like us to organise and run meaningful workshops on the topic of
corporate culture.”

Dr. Jutta Matreux

Wacker Chemie AG, Vice President

Corporate Services and Sustainability

“…a tool that not only inspires you, but also instructs you on how to
position yourself to ensure you are aware of the current cultural situation and are able to confront it, while also providing the opportunity to get to grips with any identified areas that require optimisation.”



“Culture becomes ‘malleable’ because you have a visible result. Culture comes ‘alive’ because the questions lead you to
specific situations within your own organisation.”


Deutscher Sparkassen- und Giroverband (German association of savings banks)

“Finally, a tool that allows you to get a handle on the topic of corporate culture and puts the issues up for discussion.”


HR Business Partner, Vattenfall GmbH

The Culturizer® in detail

Front-End Back-End

Cultural activities in six steps

The team performs these steps: Shared understanding, as-is analysis, strengths, challenges, target-profile and measures.

Cultural analysis

A range of 25 quartets is available, based on 12 typical cultural fields such as "Handling leadership". The team selects the most appropriate statement for each in the situation analysis.

Cultural profile

The interactive culture model allows cultural activities to be customised and brought to life.

Moments of truth

Specific changes are described with regard to upcoming situations. These "moments of truth" assist with the derivation of mandatory appropriate measures.

Formulation of events

The administrator can plan customised events in the back end. Users are assigned directly and invited with a licence via the system.

Comparison of cultural profiles

The cultural profiles can be compared and evaluated across different events according to defined criteria.

Evaluation of cultural fields

The three key cultural fields for the target culture are marked with an star within the procedure. This prioritisation is incorporated into comprehensive statistics to allow conclusions to be drawn regarding the meaning of the fields.

Deep dive

A uniquely distinctive evaluation is available for the selected and modified cards. The coverage and potential can be viewed for each quartet, especially when numerous results have been obtained.



Participants can design the culture in a creative and innovative way.


The teams progress through the development process independently and autonomously.


The design of the procedure is geared towards ensuring commitment to long-term changes.


The discussion is designed to encourage different perspectives and viewpoints.


Culture takes effect through cooperation and is therefore the subject of mutual reflection and design in a dialogue.


The design of the culture is intended to secure the future of the company.

Culturizer® portfolio

Culturizer® Team

for autonomous teams

up to 10
More info
Culturizer® Consultant

for consultants in a face-to-face workshop or a virtual environment

up to 24
More info
Culturizer® Conference

for large groups and events

up to 500
More info
Culturizer® Team

Our vision of autonomous cultural development is already a reality in Culturizer® Team, the cornerstone of our service. A team is guided through the entire process by the web app using audiovisual control, from a shared understanding to corporate culture and even to specific measures for achieving the target culture. From a single manager working with the team to multiple teams synchronised within a company, Culturizer® Team can easily handle any scenario.

With overarching cultural development processes in particular, one question soon arises: how to reach a significant number of teams without the need to organise thousands of workshops with external facilitation. At this point, companies frequently resort to marketing gimmicks and generate brilliant concepts that are passed on from the top down. But this does not result in actual change. All relevant contexts—in other words, teams within the line or cross-functional or cross-regional teams—must be involved in a joint design process. The Culturizer® makes this pragmatically achievable for the first time.

Special features

Even the standard Team version can be used to create personalised custom screens in the right places, either for the company as a whole or individually for each area or for specific hierarchy levels.

Switching between videos and the app allows a smooth, seamless transition to ensure optimised process support for the teams.

Service components

Events can be created via the back end and licences can be allocated.

Editor for individual custom screens at designated points.

Comprehensive evaluation of the corporate culture.

Culturizer® Consultant

By consultants for consultants: Culturizer® Consultant enables an entirely new form of workshop facilitation in cultural processes. Intensive discussions are conducted in small groups on up to four devices. The findings are synchronised by regularly switching to the main screen for plenary discussions. The consultant can choose whether the sessions should be purely digital or blended with flip charts and presentation pins.

From setup to measures. Guide your group through the entire procedure via the back end. You can also create evaluations of different workshops that clearly indicate the effectiveness of your work and the development of the corporate culture. Culturizer® Consultant offers conventional functionality in face-to-face workshops, and can also be used virtually for cross-site teams. When using suitable web conferencing software (such as Adobe Connect or WebEx), you can send the team into the discussion in individual sequences, in break-out rooms.

Special features

You control the entire workshop via the main screen. Part of the time is spent performing plenary work with the whole team. At other times, up to four small groups work on devices (laptop or tablet). The results are displayed live on the main screen.

The small groups can present their findings in a plenary session after the discussion. This provides transparency and ensures a universal understanding among the participants.


Access to the back end for planning and evaluation of individual workshops.

Implementation of the workshop in one event or split into several sessions.

Individual evaluation options across the workshops.

If you are experienced in workshop facilitation and cultural consulting, you can get started right away. You can learn about all the key elements of the Culturizer® in the back end via the tutorials. If you have further questions, we will be happy to help.

Culturizer® Conference

A highlight in cultural development processes: Large group events. High risk and high fun. It can also be productive to conduct a dialogue with a large number of participants. The participants are given comprehensive instructions on the main stage so that they can then discuss individual sequences within small teams. The results are shown and evaluated live on the conference screen. This can engender a great deal of energy and optimism.

Whether the event has been planned previously or an extra event is being scheduled for the cultural process, Culturizer® Conference is customised accordingly to ensure that precisely the right discussions can be held with an appropriate level of detail. The more people are involved in cultural development, the more sustainable the processes will be. So why not include up to 500 participants at once?

Special features

The "Location", "Function" and "Hierarchy level" can be specified as the comparison criterion by default. The Culturizer® calculates averages and makes comparisons based on this data.

Tablets, laptops or fixed workstations can be used as the devices for small groups. The login process is remarkably easy for the participants. Simply enter the eight-digit ID under "Conference Login", which is quick and easy to access on the Culturizer® website.

Service components

Support with the design and setup for the event.

Customisation to ensure that the individual requirements of each event are met.

Intuitive control via the main screen and connection to the devices.

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